MODEL CASTING BRIEF
Wella is looking for models for Custom Test MDLI 2 in Calabasas, CA.
MODEL TYPE
We are in search of 3 models, Age 18+, with the following characteristics:
Model 1
Description of Services
This model will receive a chemical / color treatment, as well as cutting and styling services. The hair will be colored using a Permanent haircolor product. To achieve the desired effect, a hair lightener (such as peroxide) may be used. The desired outcome for this color service is: Color will be applied or refreshed, based on consultation with Artists., subject to some variation based on the model's initial haircolor and texture. The haircut will produce a hair length and appearrance described as: To refresh look, make healthy or to compliment color. Based on consultation with Artist. and the styling of the hair will include:Styling will be done to showcase the color. Based on consultation with Artist. To produce this outcome, products including: Haircolor and styling products. will be used.
Live Audience:
This event will not require modeling in front of a live audience.
Desired Model Characteristics:
For this service, we are seeking a Female Caucasian model. The model's hair must be clean, naturally Blonde in color, and in healthy condition.
Important - We will not use models with these conditions:
No extensions, wigs, or protective styles. No dark brown/black, box dye, or at-home hair color, and no over-processed or excessive damage present. No color correction will be done.
A makeup artist will be provided.
Come with clean, hydrated face, makeup will be provided on day of event.
Model must provide their own wardrobe.
Bring nude undergarment options and strapless bra.
Required appearances:
This model is required to appear on show day: Sunday, 8/31 .
Model 2
Description of Services
This model will receive a chemical / color treatment, as well as cutting and styling services. The hair will be colored using a Permanent haircolor product. To achieve the desired effect, a hair lightener (such as peroxide) may be used. The desired outcome for this color service is: Color will be applied or refreshed, based on consultation with Artists., subject to some variation based on the model's initial haircolor and texture. The haircut will produce a hair length and appearrance described as: To refresh look, make healthy or to compliment color. Based on consultation with Artist. and the styling of the hair will include:Styling will be done to showcase the color. Based on consultation with Artist. To produce this outcome, products including: Haircolor and styling products. will be used.
Live Audience:
This event will not require modeling in front of a live audience.
Desired Model Characteristics:
For this service, we are seeking a Female Latinx/Hispanic model. The model's hair must be clean, naturally Brown in color, and in healthy condition.
Important - We will not use models with these conditions:
No extensions, wigs, or protective styles. No dark brown/black, box dye, or at-home hair color, and no over-processed or excessive damage present. No color correction will be done.
A makeup artist will be provided.
Come with clean, hydrated face, makeup will be provided on day of event.
Model must provide their own wardrobe.
Bring nude undergarment options and strapless bra.
Required appearances:
This model is required to appear on show day: Sunday, 8/31 .
Model 3
Description of Services
This model will receive a chemical / color treatment, as well as cutting and styling services. The hair will be colored using a Permanent haircolor product. To achieve the desired effect, a hair lightener (such as peroxide) may be used. The desired outcome for this color service is: Color will be applied or refreshed, based on consultation with Artists., subject to some variation based on the model's initial haircolor and texture. The haircut will produce a hair length and appearrance described as: To refresh look, make healthy or to compliment color. Based on consultation with Artist. and the styling of the hair will include:Styling will be done to showcase the color. Based on consultation with Artist. To produce this outcome, products including: Haircolor and styling products. will be used.
Live Audience:
This event will not require modeling in front of a live audience.
Desired Model Characteristics:
For this service, we are seeking a Female African American model. The model's hair must be clean, naturally Black in color, and in healthy condition.
Important - We will not use models with these conditions:
No extensions, wigs, or protective styles. No dark brown/black, box dye, or at-home hair color, and no over-processed or excessive damage present. No color correction will be done.
A makeup artist will be provided.
Come with clean, hydrated face, makeup will be provided on day of event.
Model must provide their own wardrobe.
Bring nude undergarment options and strapless bra.
Required appearances:
This model is required to appear on show day: Sunday, 8/31 .
Usage:Wella shall have perpetual Usage Rights, as described in this agreement, to the Materials.
CASTING INFORMATION
Date: Sunday, Aug 24, 2025
Time: 9:00 AM - 5:00 PM
Location: Wella Studio LA (Calabasas) |
4500 Park Granada |
Calabasas, CA 91302 US |
E-mail: studioreg@wella.com |
Phone: 800-422-2336 |
Contact: Susan Moreno
(818) 322-5242
Susan.Moreno@wella.com
REHEARSAL INFO
There will be no separate rehearsal for this event.
PREP INFORMATION
There will be no separate prep time for for this event.
EVENT INFORMATION
Custom Test MDLI 2
Sunday, Aug 31, 2025
9:00 AM - 11:00 AM
Location: Wella Studio LA (Calabasas) |
4500 Park Granada |
Calabasas, CA 91302 US |
E-mail: studioreg@wella.com |
Phone: 800-422-2336 |
Contact: Susan Moreno
(818) 322-5242
Susan.Moreno@wella.com
THE LOOK
MODEL INSTRUCTIONS
Must be able to walk in heels, be comfortable on camera, no guests.